Einstein Industries, Inc.

Corporate Bios

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  Robert Silkey

  CEO

  Long before the internet became so central to our lives, Robert foresaw an increased demand for elective healthcare and the role that the web would play in this change. He responded in 1993 by developing services that would give dentists and other physicians a more competitive online marketing strategy. As the founder and CEO of Einstein Industries, Robert has continued to adapt to the ever-changing internet marketing landscape and guide the company in developing new products and technologies that connect consumers with the best healthcare and legal professionals.

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  Ted Ricasa

  President

  Ted began in sales at Einstein Industries and worked to develop the marketing department and keyword buying strategies across all the major search engines. He pioneered the SEO strategy for Einstein in addition to developing company operations and financial systems. In his role as president of Einstein Industries, he continues to help the company grow with the evolving industry to meet the marketing needs of clients across North America while fostering a healthy company culture.

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  Mike Hawkins

  VP of Product Development

  Mike has encouraged collaboration across multiple departments to develop our flagship product, Premium SEO Content. This is just one example of how he advances our products. In the 2000s, Mike played a key role in integrating video into our websites. In the 2010s, he saw the need to create our proprietary Lucid CMS, which enables us to maintain contemporary designs and strong technological foundations for our websites.

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  Sam Peterson

  VP Of Operations

  Sam started as a software engineer at Einstein Industries. He helped set core business processes, project management, and tasking in order to scale the company’s content development while maintaining its high quality. Sam also helped to develop a vision and strategy to connect Einstein’s data in a way that resulted in better products, a clearer path toward growth, and streamlined communication between teams.

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  Michael Hurley

  VP of Sales & Marketing

  Michael renewed Einstein’s focus on clients by encouraging collaboration between our client success and sales teams; this helped us create a superior client support system. He has also overseen the successful rollout of multiple products that have a great impact on search engine rankings, and thereby, our client’s return on investment. He is proud to have evolved as a student, teacher, and executive in a fast-paced development environment.

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  Dennis Gerasimenko

  VP of Information Technology

  For more than two decades, Dennis has been committed to taking his skills to the next level. He has worked in web design, and then took on the role of Webmaster, Programmer, System Administrator, and AWS Cloud Engineer. Dennis’ knowledge and commitment to the field made him a natural choice when he became Information Technology Director, before joining the executive team as VP of Information Technology.

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  Krizia Hill

  VP General Manager

  Krizia’s greatest accomplishment at Einstein is her growth. She came in as an entry-level Local SEO Admin Assistant; during the next seven years, she earned several leadership positions before joining the executive team. This was a goal she didn't think would be realistic until she had been with the company for at least 10 years. Krizia is a prime example of how hard work and dedication are core values that are recognized and rewarded.

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  Suzi Starr

  Controller

  Suzi started at Einstein as an AR Clerk and was fortunate to work with some great advisors who helped her grow into the Controller that she is today. She strives to learn all the ins and outs of Einstein's processes and systems to help the company, as well as our employees, grow.

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  Kyle O'Brien

  Director of Client Success

  As an advocate for Einstein's partners and clients, Kyle focuses on new product development, process improvement, and communication. He spends his time working hands-on with individuals and practices, covering a wide range of markets.

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  Emily Tongg

  Content Team Manager

  Some of Emily’s accomplishments at Einstein include achieving the role of Senior Editor and Content Team Manager. She has been integral in expanding and training our content team to help produce our flagship Premium Page product with quick turnaround times. Emily is proud to work with a talented team of writers and editors that can produce high-quality, user-focused copy that ranks on Google and converts customers in some of the most competitive markets and verticals.